The Chorus Photography partnership with Strazzante brings new opportunities for companies to incorporate true photojournalism into their brand identity and online presence
SAN FRANCISCO, Calif., Sept. 13, 2016 – Chorus Photography, an award-winning photography studio based in suburban Philadelphia, is going bicoastal through a partnership with Pulitzer Prize-winning San Francisco photographer, Scott Strazzante.
While Northern California is touted in so many ways as both an established business community and startup epicenter, many companies in this region struggle to develop their brands in the early stages of their growth. Specifically, business owners have difficulty showcasing the personalities behind the brand through photography. There is a huge opportunity to help companies become better storytellers by leveraging the visual narrative skills of professional photojournalists.
A creative virtuoso, Strazzante’s multi-decade portfolio encompasses photojournalism, brand identity and ad campaigns, corporate work, independent projects, and magazine-style portraiture. His unique background complements Chorus Photography’s focus on corporate photojournalism as it solidifies its presence in Northern California.
Born and raised on the South Side of Chicago, Strazzante worked at suburban newspapers before joining the Chicago Tribune in 2001. There, he was named Illinois Photographer of the Year an unprecedented 11 times, and was part of the Tribune team that won a 2007 Pulitzer Prize in Investigative Reporting. His work has appeared in National Geographic and Sports Illustrated. He now works at the San Francisco Chronicle. A two-hour photo shoot assigned to Strazzante in 1994 turned into a 20-year side project and his first book, Common Ground.
"I am thrilled to be part of the national expansion of Chorus Photography,” says Strazzante. “Their business philosophy echoes my photographic goals. It’s a warm, inclusive vibe. Not like doing business, but like working with someone you’ve known for 20 years. I am humbled by the trust BP and Michele have put in me to represent the Chorus Photography brand and I can’t wait to add my unique vision and skill to the beautiful work they already do."
BP Miller, co-founder and president of Chorus Photography, sees a tremendous gap in today’s brand journalism and a rampant dependency on stock photography. This creates a manufactured vs. authentic feel that attentive audiences easily identify. Smart brands use consistency in visual design, not a hodgepodge of disparate images.
Chorus Photography’s distinctive approach to corporate photojournalism is driven by the knowledge that photography is paramount to brand identity and loyalty. Photography permeates every essential tactic in marketing, awareness, lead generation, social media and online presence. It creates the human connection required to establish familiarity, develop a bond, and instill trust in the desired audience.
“Chorus Photography is thrilled to offer Scott’s talent to Northern California,” says Miller. “This expansion is the first step of many in connecting brands with the skills and artistry of photojournalists who excel in storytelling. We’re looking forward to continuing our mission to find more opportunities to work with established photographers across the country.”
About Chorus Photography
Chorus Photography is an award-winning photography studio founded by BP & Michele Miller, and based in suburban Philadelphia. Their client roster features both for profit and not-for-profit organizations including: The Preston & Steve Show, WMMR; 101.1 MoreFM; The Greater Philadelphia Film Office; The Philly Home Show; The Philly Home & Garden Show; Philabundance; Habitat for Humanity; and many others. Co-founder & President BP Miller is an award-winning photographer and photojournalist, whose work has been published in several national publications, including The New York Times. He is the Philadelphia leader for the Mid-Atlantic Region of the National Press Photographers Association (NPPA), and an active member and occasional instructor for the Professional Photographers of America (PPA).
Contact: Michele Miller